On a self-employed base I am exploring the career opportunities of a freelance designer. This freedom allows me to probe and develop several design skills I would not necessarily consider as a full-time career, yet contribute to my proficiency as designer.
One of these skills is graphical design, although I don’t want to be considered a visual or graphical designer. I do have a sufficient skillset to create creative and appealing visuals. Certainly my Illustrator and Lightroom (Adobe CC) skills are to such a level I can explore different concepts.
These skills were further developed with an assignment for Design2Gather. To research, design and make a big set of graphical designs for a large store client.
I greatly enjoyed this assignment, although I missed a true innovative exploration due to time-constraints. This assignment gave me more confidence my visual design skills are sufficient to support my innovation design processes.