The Dancer’s Signature is an designed approach that allows dancers of Scottish Ballet to share their dancing experience in a meaningful and authentic way. More specifically the Dancer’s Signature helps the dancer to communicate how they experience their choreography by combining dance with an experience drawing and the dancer’s story.

The experience drawing is a sketch of how a dancer experiences a specific phrase in the choreography and is key to the Dancer’s Signature. This is because the experience drawing invites the dancers to reflect on how they experience this phrase. Moreover the signature functions as a support to communicate this experience to others authentically. In particular in an open and non-judgemental way. The experience drawing, together with the actual dance and the story of the dancer forms the Dancer’s Signature. All these elements together aim to give a good representation of the dancer’s experience.

In the vast array of audience engagement activities from Scottish Ballet, the Dancer’s Signature intends to help dancers to contribute to these activities by communicating their dancing experience. Something that otherwise stays hidden from the audience. Additionally the Dancer’s Signature provides a new medium for audiences to engage and connect with Scottish Ballet. By helping audiences to understand how dancers experience choreography, which hopefully results in a closer connection between dancer and audience

To have dancers creating these Dancer’s Signatures autonomously and independent from the marketing department, a toolkit was designed. The Toolkit is a Product-Service-System that facilitates the processes required create the Dancer’s Signature.

The system consist out of three phases: Collect, Capture and Share. These phases were designed to fit the Dancer’s Signature into the existing structures and practices of Scottish Ballet. The product, a folder, and the service, and iPad application are designed for this system.