Discover new ingredients and recipes, that’s what makes me happy after a full day off working. To me cooking is a similar creative proces as the design process is. In which I combine online trends and recipes, with the needs of my target groep (diets and preferences). During the proces I always adjust a little (no I am not good in following recipes), improvise if necessary and always add a personal touch. And end by presenting it as beautifully as possible on my Instagram channel fab.kookt and to my dining guest. Inspiring others to make the same.

The concept of Kruidenkaartje was born of my own frustration having to buy a new spice jar every time I wanted to explore new recipes. Which increased the threshold for me to expand my cooking experiences. This is why I designed a card to explore new recipes, containing a unique recipe and all the spices you need to create the dish. After a pilot with friends and family I added an option to add a greeting to the card since most of my pilot group used it as an original message to their loved ones.

I have developed the brand, visual identity, website, marketing and business set-up all individually. At this point over 300 cards are sold and multiple parties are interested in collaborating with me. Nevertheless, for now, kruidenkaartje will be a hobby.